Thanks to the spread of social media and the excessive number of news outlets around the world, in the last few election campaigns, people around the world have started to become more familiar with the main debates in U.S. politics

The presidential race in the U.S. Has commenced. One after the other candidate has begun to announce their candidacy to run. Not only people in the U.S., but also many around the world will be watching the candidates closely, as well as their campaigns, the primaries and the elections. The messages of the campaigns and their foreign policy platforms will be discussed widely over the next 18 months.

Thanks to the spread of social media and the excessive number of news outlets around the world, in the last few election campaigns, people around the world have started to become more familiar with the main debates in U.S. politics. These debates have increased the interest of the international community in U.S. politics to a great extent. However, U.S. politics was not the only issue that generated interest around the world. In addition to the debates in U.S. politics, including the Affordable Care Act and the current state of the U.S. economy, past election processes also publicized the perceptions of presidential candidates, and thus part of the U.S. political scene. The perception from around the world in return deeply influenced the image of the U.S. and its standing around the world. These last few elections demonstrated that all politics are local, but all political messages become global. Especially during the presidential candidate debates, what was said in a university auditorium or town hall did not stay there, but spread around the world and had consequences that no one could foresee.

In the last few elections, the presidential race and debates between candidates have caused more harm than good for the image of the U.S. around the world. On the one hand, it demonstrated some Republican presidential candidates' lack of knowledge about the world. Although voters in the U.S. reacted equally negatively to these candidates, it nevertheless showed the world that those who are running for the highest office of the global superpower can be indifferent to world affairs. An example of this situation was Herman Cain, then one of the frontrunners in the Republican Party's presidential primaries, responding a question about "gotcha questions" by saying that he does not need to know the leaders of "small and insignificant countries" like Uzbekistan without knowing much about the country or the U.S.'s relations with it. Later he also made another gaff when he could not say why he was against President Barack Obama's handling of the crisis in Libya.

In addition to this lack of knowledge about different parts of the world, debates during the primaries and the candidates' attempt to win the votes of specific factions within their party was disheartening for millions around the world. Debates about the waterboarding and the profiling of Muslims in the last presidential election were some of the instances of public relations catastrophes for the U.S. In one of the debates between the Republican candidates, another frontrunner, former Pennsylvania Senator Rick Santorum suggested that Muslims need to be profiled by the U.S. government in order to prevent a potential terrorist attack. During the campaigns, Cain also said that he would not appoint a Muslim to the cabinet and later changed his statement and said Muslims should take a special loyalty oath before their appointment. There were also comparisons of Muslims with Nazis by presidential candidates, such as Newt Gingrich, during the Republican debates.

Many around the world hear these statements with shock, and viewed how these opinions became mainstream with the help of these candidates. The Republican candidates also made specific statements about U.S. allies that generated negative feelings for the U.S. in some countries. For instance, in one of these debates, Texas Governor Rick Perry responded to a question about Turkey by saying that Turkey was ruled by Islamic terrorists. Then in an interview he tried to explain this statement by arguing that the Turkish government supports honor killings.

Those who made these statements obviously could not win the presidential primaries or election, but in terms of their impact on the image of the U.S. around the world, they caused significant damage. In the upcoming election season, the candidates need to be responsible enough not to cause friction between the U.S. and its allies, not to damage the U.S.'s standing around the world and not to make discriminatory comments mainstream.

This article was originally published in Daily Sabah on May 1, 2015.